July 29, 2025

Out beyond the market

Wouldn’t golf be easier if we just picked up the little white ball, walked 400 yards and dropped it in the hole without hitting it with small sticks? Wouldn’t tennis be easier without a net in the middle? Why run an ultra-marathon when you could just walk or drive from A to B? Why spend years learning to play piano when you could just type a prompt and generate piano music at the click of a button? Why spend 9 months of my life making a graphic novel that no one will publish or anyone but a few people in my inner circle will ever read?

Maybe because ‘efficiency’ doesn’t always matter. Maybe because it’s fun. We have, as a species, for a very long time voluntarily attempted to overcome unnecessary obstacles (as Bernard Suits so eloquently put it).

In a market context, inefficiency is to be removed at all costs. They reward cheaper & faster. In a market, unnecessary obstacles are a problem to be solved. In a market, there is no tennis, or golf, or piano playing, and ultra-marathons have no value.

If we want evidence of the universality of our love for voluntarily overcoming unnecessary obstacles, we need only look to amateur play in every country and place on earth – the local sports clubs, chess clubs, board games clubs, music groups and yes, even artists.

Out beyond the market, we are happy. We play.

Other observations
January 13, 2026

No one remembers Mike

Which two names come to mind when we think about the crew of the Apollo 11 space mission, and why isn’t one of them “Mike”?

January 6, 2026

A new year reflection not resolution

If the beginning of every years is spent anticipating the year to come, what does it mean for celebrating the year we’ve just lived?

December 30, 2025

Procrastination or rest?

How do I know if reading books, playing video games, going for walks and doing chores around the house is procrastination or rest?

December 23, 2025

Not a dream, a job

Is being a ‘full-time illustrator’ all it’s cracked up to be or do we romanticise this way to make money because it reminds of childhood?

December 16, 2025

The elements of beauty

Beauty comes in many forms, in many different times, to many different people. So, what makes something beautiful?

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