July 29, 2025

Out beyond the market

Wouldn’t golf be easier if we just picked up the little white ball, walked 400 yards and dropped it in the hole without hitting it with small sticks? Wouldn’t tennis be easier without a net in the middle? Why run an ultra-marathon when you could just walk or drive from A to B? Why spend years learning to play piano when you could just type a prompt and generate piano music at the click of a button? Why spend 9 months of my life making a graphic novel that no one will publish or anyone but a few people in my inner circle will ever read?

Maybe because ‘efficiency’ doesn’t always matter. Maybe because it’s fun. We have, as a species, for a very long time voluntarily attempted to overcome unnecessary obstacles (as Bernard Suits so eloquently put it).

In a market context, inefficiency is to be removed at all costs. They reward cheaper & faster. In a market, unnecessary obstacles are a problem to be solved. In a market, there is no tennis, or golf, or piano playing, and ultra-marathons have no value.

If we want evidence of the universality of our love for voluntarily overcoming unnecessary obstacles, we need only look to amateur play in every country and place on earth – the local sports clubs, chess clubs, board games clubs, music groups and yes, even artists.

Out beyond the market, we are happy. We play.

Other observations
April 21, 2026

Keeping warm

Why is it more difficult to make creative work when I’ve rested all day? Shouldn’t the energy I’ve saved through rest be fuel to maximise creative output?

April 14, 2026

Feeding off in-person energy

If something feeds the soul and something else drains it, why is it so difficult to prioiritise the thing that’s good for us?

April 7, 2026

Permission to be done

How do we know when something is done and what’s the value of calling something done even if we’re not happy with how it turned out?

View all