Category: Marketing

Click rates, followers, engagements, opens, subscribers, unsubscribes, likes, laughs, loves. We’re living in a quantitative world. No matter which social media platform you’re using, the numbers supposedly don’t lie. It’s how we measure our success. Every one of these platforms offers ‘analytics’. A way to track your success and effectiveness of what you’re posting. The… Continue reading On measuring success on social media

As an artist, it’s easy to think you’re selling art, right? That thing you spent hours or months slaving away at. That final piece that someone will hang on their wall in their home and call their own? The layers of paint, expertly placed just so. It’s taken years of experience to get to this… Continue reading Are you selling art or stories?

The world of children’s publishing is a constant surprise to me. Never in a million years would I have imagined I would ever experience some things that only writing and illustrating for children has given to me in my short career so far. I’m starting to lose track of the ways in which each and… Continue reading Vision Australia acquires Eric the Postie

Eric wears his shiny new sticker I’m delighted to announce that my first picture book, and my first collaboration with Jackie French have both been given a shiny notable sticker by the industry’s premier body, the CBCA. While the last you thing any one should ever illustrate for, it’s recognition, it’s still a lovely feeling… Continue reading CBCA Notable books – Eric the Postie and Koala Bare

A whole generation of kids are going to have access my first ever picture book and I can’t tell you how great and humbling that feels.

It’s not often your art gets in front of 1000s of people so when Scholastic gave me the good news, it’s fair to say that I couldn’t contain my excitement.