Is it possible to trap ourselves into a ‘style’ or ‘type of work’ because it’s easier for the world to understand simplicity?
Category: Marketing
A siren’s song
Social media is a siren’s song – of scale, of connection, of ‘monetisation’, of a valuable way to spend time. Might there be a better way?
Critically unacclaimed
What do reviews really tell us about the work? Does it matter who’s reviewing?
Who decides?
Who decides what gets to embed and live continuously in our culture for hundreds of years? And if it does, does it mean it’s good?
In memory of Ioannis
On the way to our favourite local coffee shop, an old cypriot man lived in a garden full of fruit trees – lemons, cumquats, and oranges. His name was Ioannis (pronounced Yannis). Whenever we passed Ioannis and he was in his front garden (either having a smoke or tending to the trees) we’d have a short… Continue reading In memory of Ioannis
Content creation
What’s content creation for? And how do we know when we’re creating content instead of creating art?
Pictures change words
What happens to words when pictures sit alongside them? What happens to pictures when words are added?
Death to the worm
What happens when the analytics worm takes a dive? Do we create more of what it’s asking for, or is it better for the worm to die?
Pay what you can
What it feels like to release a graphic short story of 100 hours of work under a pay what you can model.
A point on the horizon
What if we only think we know what we want? What if what we actually want can only come from the chaos of our lives? How might we live differently?
