All observations

August 18, 2020

What are your chances of being discovered?

Being ‘discovered’ needs two things: something to be discovered (i.e. making your work), and a way for it to be found (i.e. marketing your work). So much of modern marketing advice tells you to refine your audience, know who you’re talking to, understand your customer. But maybe there’s another way?

Jason Roberts’ concept of the luck surface area gives us a nice formula. The gist is that you increase your chances of getting lucky by doing what you love and telling people about it. It sounds deceptively simple, and it is, but it’s often easy to overlook when you’re simply just ‘trying to get noticed’.

If you’re making work and not sharing it, the probability of being ‘found’ is greatly diminished. Likewise, if you’ve only made one or two pieces and you’re sharing it like mad, the probability that the narrow range of one or two pieces will connect with the right person is also small.

A better approach then is to make as much work as you can, for yourself, and then yell about it from the rooftops while you continue making it. It may seem like a scatter-gun approach, and in some ways it is, you don’t necessarily know who will see it, and what they will like about it. But by increasing your luck surface area, and being open-minded about the opportunities that will inevitably come from it, you’ll be doing all you can. The rest is up to chance.

August 11, 2020

How does reputation reflect on you?

Social media gets the blame for the idea of the ‘curated self’ – the process of selectively sharing the bits of ourselves that we want other people to know while we hide the bits we don’t want others to know. Most of us don’t share selfies when we’re at home with the flu, but we reserve selfies for moments when we’re on holiday, or in front of a famous monument, times when we believe we’re looking our best. Some of us prefer not to be ‘selfie-people’, which, in itself, is a form of curation.

This phenomenon of the curated self has been around long before social media. Humans have always curated themselves. Whether that’s dampening our opinions in front of a group of people who disagree with us, or wearing certain clothes to ‘fit in’. Each choice we make in the way we present ourselves in public is a version of the curated self; it forms our reputation.

And, just as a daily look in the bathroom mirror teaches us about how we physically change – a new wrinkle or a sprouting hair that wasn’t there yesterday signals that we’re getting older – so too does the record of our digital selves. With every post, share, like, or love, we’re signalling to others what sort of person we are, and in the process, signalling to ourselves, too.

So what do we see when we look back at ourselves online? Our social feeds present back to us a version of ourselves, just like a mirror does. It tells us what we liked or didn’t like, and when. We see what we thought constitutes ‘looking our best’, and often, what we valued most at a particular time. We search it and reflect on it just as we interrogate our image in a mirror, searching for confirmation about who we think we are and checking it for surprises. But, unlike a physical mirror, the online mirror only reflects the stuff we want it to. There are no ‘overnight pimples’ in our social fields because we often don’t post the sorrow or hardship we face but didn’t want to share with anyone.

So perhaps ‘the curated self for others’ isn’t just a social media problem. Maybe it’s about the risk of curating ourselves for ourselves, every day. What effect does that have on us in the future? If I build an online reputation for being an artist, will I come to believe I am one? Is the opposite true? It seems that first, we shape our reputation, then our reputation may well shape us.

August 3, 2020

Lucky breaks are everywhere

Luck, by definition, is random. As we hurtle through space on this tiny blue ball, a million and one moments are happening every second. Each one of those moments is a chance – a chance for something to go right, or a chance for something to go wrong.

Consider being one of the 2,208 people who scored a ticket for the maiden (and only) voyage of the Titanic. The chances of getting on board that ship – considering that the population of England at the time was approximately 33,561,235 – was pretty small. Were those 2,208 people lucky? Well, it depends.

Being onboard the Titanic *before* it sunk would’ve been considered very fortunate. After it sunk? Probably less fortunate. But what if you happened to be one of the 705 people who survived? Were they lucky, unlucky, then lucky again?

Perhaps luck, in itself, isn’t that rare. Perhaps whether we’re lucky or not isn’t about the event or random occurrence itself, but how we decide to look at it. The story we tell, in hindsight, when we piece together the fragments of our lives.

July 28, 2020

How much should I spend on a pencil, paper, and eraser?

Whenever anyone begins an art journey, the overwhelming advice from an expert in a medium is to “buy the best art supplies you can afford”. I’ve never found that very helpful. A pencil, paper, and eraser can cost anything from a few dollars to $50. Should a beginner spend $50 to try drawing? The answer is almost always no.

Creativity thrives under constrained conditions, constraints like time, space, skills or, yes, money. For anybody wanting to try art, there is no right or wrong when it comes to money. I know artists who produce amazingly moving work from materials they found at the dump ($0). I know other artists who have spent thousands of dollars to make a single sculpture that fits in the palm of my hand. And yes, while there are slight variations in the costs associated with starting in a particular medium over another (e.g. sculpting in pure bronze will set you back a bit more than drawing an apple with a pencil), the amount of money you spend is far less important than how you feel while you’re making it, and when you’ve finished.

Art, after all, isn’t really about the product, or the materials, it’s about the space you create for yourself to be brave enough to try to work out what you think about the world, and how you think about it. Taking the first step in that journey, with any medium, is the best place to start. Only when you begin will you learn, for yourself, what’s next, and how much you want to spend to get there.

July 21, 2020

Quiet, Please

In tennis or golf, the crowd is disciplined to be quiet while the athletes are performing. Between shots or rallies, the umpire (or the little guys that hold the quiet signs at the golf) are in control. They help to give the athletes focus.

But artists working alone in their studios (or in my case, the ‘spare room’ in my house) don’t have an umpire. There’s no person holding up a sign to tell others to quieten down, or go away, or stop inviting us out to social occasions that we’d rather not attend but feel obliged to anyway. Artists need to find their own focus. Control their own environment. Remove distractions so that they can hit that winning shot. We need to make our own quiet because no one else is going to do it for us.

July 14, 2020

Ideas are easy, progress is hard

Ideas are a dime-a-dozen. Before I started making picture books, I sat on the couch in front of the TV, and while I was watching a show, I’d have ideas. Heaps of ideas, actually. It felt pretty good. At the time, having those ideas was enough. I remember thinking, “Sure, I could draw it if I wanted to, but why bother, I’ve already had the idea.”

Then, I read Art and Fear and realised that it wasn’t that I couldn’t be bothered drawing the idea, it was that I was scared of trying to make the idea (and failing at it) that was preventing me from taking that first step.

And you know what? That first step was hard. Turns out that having the idea is the easy bit. Confronting the fear, poor drawing skills from years of no practice, difficult brushwork, and crumby colouring skills was the tough bit. It still is, six years later.

At first, I started slowly. I had an idea, and then I’d try executing it. But it was never as good as what I could see in my head so I’d give up. Then, I’d wait a week or two, or until I forgot about how crap my last attempt was, and I’d try again.

The second attempt was better, but it was still out of my reach. What I saw in my head wasn’t hitting the page as I wanted it to. After all, I hadn’t drawn anything since high-school. I gave myself a break. I tried again.

After a few weeks, I had a mass of drawings. And while each individual drawing looked just as dodgy as I remembered, a trend emerged. Over the weeks, things had improved. Not everything, just small things. But it was enough. There was enough in those few weeks of drawings to make me want to keep seeing an upward trend. Six years later, the drawings are much better, but so are my skills. The problem, of course, is that my expectations have moved forward also. And that’s the thing with art; your expectations will always be slightly ahead of your ability. If it weren’t that way, we’d stop trying.

July 7, 2020

What’s in a name?

The problem with the internet browser is that it’s exactly that, a browser. We can spend hours browsing, losing days of our life whilst not finishing anything.

What if the browser was called a do-er? Would it change how we use it? What else would we do differently if we gave things another name? What happens to your work if you begin calling yourself an artist, instead of a hobbyist. Or an inventor instead of a dreamer. Language shapes the way we interact with the world, so now I’m going to close my browser, and re-open it as a do-er, just to see what happens.

June 30, 2020

Two ways to capture the world

There seems to be two ways to represent reality. The first is a photo-real representation of reality. I spend my time drawing a bird, exactly as my eyes see it. I focus on tone, and shape, and colour. If I spend long enough, I’m likely to be able to draw a bird so well that, at first glance, a viewer may perceive it to be a photo.

The second way is to represent how reality makes us feel, or what lies beneath the visual layer. To look beyond the feathers and the beak of a subject to its soul. Is it cute? Cuddly? Streamlined or sleek? Is it kind and gentle or is it a bully? Representing this unreality is harder to teach, and harder to learn, but it’s where the magic happens. At least for me.

June 23, 2020

To paint like a child

As adults who have learned about the world, we carry a version of it that’s influenced by our loves and fears, our likes and hates. These things make us who we are. They influence the decisions we make, the risks we take, and the stories we tell ourselves about the life we’ve led. They also influence the art we make, and how we make it.

It took me four years to paint like Raphael, but a lifetime to paint like a child. – Pablo Picasso

Perhaps the pursuit of art is about unlearning what we know and what we’re afraid of. To put aside what people think we should or shouldn’t do and take the selfish time to discover who we were before we learned how to exist as adults in the world that may not be made for us.

June 16, 2020

You could instead of you should

Different things motivate different people. Take setting goals. Some people love goals. 300 words a day. A chapter per week. An hour a day. 2 books a year. Something by some time.

For other people, goals are terrifying. They’re not something to aim for but an opportunity for failure. They become a source of anxiety. The idea of getting to the end of a day and not getting 300 words down can be enough to prevent a single word from being written at all. Failing to achieve a goal can induce a sense of worthlessness or lack of ability. It could make things far worse.

For each individual, goals can work for some things, and not others. Goals like 300 words per day for writing don’t work for me. But deadlines do. Deadlines give me enough autonomy to decide how I get to the goal, but give me a focus and makes me accountable for getting there.

A lot of advice from professional writers I see is about setting goals. If not the ‘300 words per day’ style of advice, it’s things like SMART goals, or some other variation of a way to break down work. But what we fail to recognise when we’re giving advice is that all we’re telling people is what worked for us. We never say, “300 words per day worked for me.” Instead, we start those sentences with, “You should do 300 words per day.”

Unless you know the person you’re advising intimately (and let’s face it, that’s rarely ever the case for online writing advice) such that you understand what motivates them or energises them, sharing ‘advice’ as instruction is most likely a bad idea. Perhaps all we should be doing is sharing our own experiences. What works or doesn’t work for our own selves. If enough of us do it, there’ll be a diversity of stories about ways to work in the world, and that’s better for everyone.