How do we know why we make the work we make? Is it driven by our need to understand ourselves by the algorithm so we get the validation we so crave?
Category: Marketing
Getting noticed
How do you get noticed by publishers? How do you break-in to kids’ books? It’s easy, make work, often. Eventually, it’ll be so good it can’t be ignored.
The starving artist: a culture, not a law
Changing the law needs lawyers. Changing a culture doesn’t need lawyers, we just need everybody to agree, and that’s hard.
How to: Broadcast your studio for regional and remote Australia
I’ve recently offered the opportunity for schools in regional and remote Australia to come into my studio on a live workday. The aim is to give some 1:1, intimate illustrator time to those who are often at a geographical disadvantage where it’s too expensive for schools to pay for people like me to visit them.… Continue reading How to: Broadcast your studio for regional and remote Australia
Beyond Normal
Living in the space where the risk lies is the only way we’ll produce work that’s beyond normal, the new normal, a one-of-a-kind.
For prestige
And so if awards are, generally, bogus and out of our control, how do we ever know if our work is any good? Well, that’s probably the wrong question.
The joy of unsubscribers
Everyone will tell you to grow your audience or increase your market share. But good art isn’t for everyone, so maybe picking a side is better?
Why reviews don’t really matter
By the time my work is in public, I’m a different person. So whilst it’s interesting to see how people respond to the work, it doesn’t really matter.
All in
What’s all-in for you might not mean all-in for another. Maybe you can still be all-in with your art without having to rely on it for income.
You could sell that
Do we really need to sell whatever it is we’re good at?