February 25, 2020

The joy of unsubscribers

Everyone will tell you to grow your audience. Focus on subscribers. Get bigger. Increase market share. Be for everybody. Be liked. Be loved.

But nothing gives me more pleasure these days than when I notice someone unsubscribe from my email list. Why? Because it means I’m not for everyone. It means I’m forming a point of view. A strong opinion. I’m picking a side. A side that’s not for everyone. It’s exactly what art is supposed to do.

Other observations
April 21, 2026

Keeping warm

Why is it more difficult to make creative work when I’ve rested all day? Shouldn’t the energy I’ve saved through rest be fuel to maximise creative output?

April 14, 2026

Feeding off in-person energy

If something feeds the soul and something else drains it, why is it so difficult to prioiritise the thing that’s good for us?

April 7, 2026

Permission to be done

How do we know when something is done and what’s the value of calling something done even if we’re not happy with how it turned out?

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