Everyone will tell you to grow your audience. Focus on subscribers. Get bigger. Increase market share. Be for everybody. Be liked. Be loved.
But nothing gives me more pleasure these days than when I notice someone unsubscribe from my email list. Why? Because it means I’m not for everyone. It means I’m forming a point of view. A strong opinion. I’m picking a side. A side that’s not for everyone. It’s exactly what art is supposed to do.
Is there value in being consistent & predictable? Is there value in the opposite?
What if we chose to build our own neural networks instead of the networks of enormous and extractive software companies?
Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?
How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?
Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?
