Everyone will tell you to grow your audience. Focus on subscribers. Get bigger. Increase market share. Be for everybody. Be liked. Be loved.
But nothing gives me more pleasure these days than when I notice someone unsubscribe from my email list. Why? Because it means I’m not for everyone. It means I’m forming a point of view. A strong opinion. I’m picking a side. A side that’s not for everyone. It’s exactly what art is supposed to do.
What can I learn from how brewers help or hinder the flavour profile of rice when they’re making sake?
If I’ve only noticed the sunrise a handful of times out of tens of thousands of daily opportunities. What else have I missed?
If we never know when the world will offer us a new idea, how can we best prepare for the moment when it inevitably comes?
If you feel like dancing, you probably wouldn’t book last minute tickets to a Chopin concert. So what’s bad music? And can bad books exist?
What changes in an art practice when the sharing of the work one makes becomes secondary to making the work in the first place?
