April 26, 2022

Known unknowns

Back when I started my design career, I thought everyone else was wrong and I was right. Then, after a few years in the job (and frustrated about why people weren’t seeing things my way), I realised that I was the one who didn’t know anything, and that I had a lot to learn. I was lucky to have been surrounded by supportive, giving, and experienced designers who taught me how to be a better one, and also showed me the multi-dimensional aspect of what it really meant to be a designer. Now, 15 years later, I’m the one who knows a few things about design, so my role is to teach (even though I’m still learning new things everyday).

And now, in storytelling, I’m back to being a junior. But this time is different because now I know that I don’t know, and that’s liberating. Now, instead of being frustrated about why people just aren’t doing things my way, I enter into everything with curiosity. I’m a sponge for information. I know that, from my experience as a designer, seeking out people who have gone and done it before me will help. It’ll prove to me, rather quickly, that what I think I know is wrong, and that they’ve got different (and often better) ways to approach the craft. In the end, it’s really just about being the best storyteller I can be, and I’ve got a lot to learn, the difference is, this time around, I know it.

Other observations
December 9, 2025

Which idea next?

If an artist finds themselves with too many ideas, is there a deceptively simple way to decide which idea we should work on next?

December 2, 2025

Making a map of dead ends

If we can more easily see the paths we shouldn’t follow, does that make finding the correct one easier?

November 25, 2025

Paying the bills

No matter which way you dice the onion, there’s no escaping the need for money to live. So how might art factor into that?

November 18, 2025

Just feed me

If more choice for a consumer is better, then why do chef’s banquets and ‘just feed me’ options exist in restaurants?

November 11, 2025

The luxury of having no time

Most of us say we need more time but what if the opposite was true? What if less time helped us move forward?

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