April 26, 2022

Known unknowns

Back when I started my design career, I thought everyone else was wrong and I was right. Then, after a few years in the job (and frustrated about why people weren’t seeing things my way), I realised that I was the one who didn’t know anything, and that I had a lot to learn. I was lucky to have been surrounded by supportive, giving, and experienced designers who taught me how to be a better one, and also showed me the multi-dimensional aspect of what it really meant to be a designer. Now, 15 years later, I’m the one who knows a few things about design, so my role is to teach (even though I’m still learning new things everyday).

And now, in storytelling, I’m back to being a junior. But this time is different because now I know that I don’t know, and that’s liberating. Now, instead of being frustrated about why people just aren’t doing things my way, I enter into everything with curiosity. I’m a sponge for information. I know that, from my experience as a designer, seeking out people who have gone and done it before me will help. It’ll prove to me, rather quickly, that what I think I know is wrong, and that they’ve got different (and often better) ways to approach the craft. In the end, it’s really just about being the best storyteller I can be, and I’ve got a lot to learn, the difference is, this time around, I know it.

Other observations
February 24, 2026

Can I do this?

Where does the motivation for beginning mark making come from? Why would I even try in the first place?

February 17, 2026

Visibility and confidence

How might we become less reliant on other people’s reaction to our work and the confidence to make more of it?

February 10, 2026

Proof of existence

Why do I feel compelled to share my work with anyone at all? Isn’t it enough just to make it for me?

February 3, 2026

Something beyond raw materials

Some work, like some meals, stand out more than others. So what’s on the plate or canvas that goes beyond ingredients or paint?

January 27, 2026

Effort has value

Whether we’re aware of it or not, humans tend to be able to feel the human effort behind work.

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