Is there a real qualitative difference between ‘celebrity’ and ‘real’ authors? Or, are celebrities just another way to extend the reach of books?
Category: Marketing
Small is beautiful
Our culture values big – big money, big house, big life. So does staying small correlate to failure?
Good work cuts through
Which metrics should we be relying to understand whether the quality of our work is ‘good enough’?
How much is art?
What’s art worth? How much and to whom? Do the models for consumer goods map to a painting or sculpture? Or is art worth something different?
Protecting ideas
Is it better to protect and remunerate one’s ideas as happens in copyright, or is it better to open-source them?
Being published doesn’t help
Do you start thinking professionally once you start working professionally?
Artist as social media bait
Is social media worth the time of the artist, anymore? Or is that time better spent making the work?
Those distinguishing features
Why are we so quick to identify what we don’t have rather than what we do have?
What social media wants
Has the cost-benefit of marketing on social media platforms reached a tipping point where, well, it’s just not worth it anymore?
Do I need to be an extrovert to market myself?
In a world of the increasingly novel, do I have to wear funny hats and costumes to stand out?