What’s the point of a “Purpose” – the core reason a business exists beyond making money. It should make decisions easier to make (e.g. what decision here helps me improve my chances of fulfilling the purpose). It should help contextualise a stressful period (e.g. I’m stressed right now, but it’s for something greater than myself). It should help motivate (e.g. I’m struggling today, but X is bigger than me).
But holding a purpose in one’s mind is difficult in times where one needs it most. That doesn’t mean we don’t need one, in fact, quite the opposite, because without one, what’s the point?