July 29, 2025

Out beyond the market

Wouldn’t golf be easier if we just picked up the little white ball, walked 400 yards and dropped it in the hole without hitting it with small sticks? Wouldn’t tennis be easier without a net in the middle? Why run an ultra-marathon when you could just walk or drive from A to B? Why spend years learning to play piano when you could just type a prompt and generate piano music at the click of a button? Why spend 9 months of my life making a graphic novel that no one will publish or anyone but a few people in my inner circle will ever read?

Maybe because ‘efficiency’ doesn’t always matter. Maybe because it’s fun. We have, as a species, for a very long time voluntarily attempted to overcome unnecessary obstacles (as Bernard Suits so eloquently put it).

In a market context, inefficiency is to be removed at all costs. They reward cheaper & faster. In a market, unnecessary obstacles are a problem to be solved. In a market, there is no tennis, or golf, or piano playing, and ultra-marathons have no value.

If we want evidence of the universality of our love for voluntarily overcoming unnecessary obstacles, we need only look to amateur play in every country and place on earth – the local sports clubs, chess clubs, board games clubs, music groups and yes, even artists.

Out beyond the market, we are happy. We play.

Other observations
December 2, 2025

Making a map of dead ends

If we can more easily see the paths we shouldn’t follow, does that make finding the correct one easier?

November 25, 2025

Paying the bills

No matter which way you dice the onion, there’s no escaping the need for money to live. So how might art factor into that?

November 18, 2025

Just feed me

If more choice for a consumer is better, then why do chef’s banquets and ‘just feed me’ options exist in restaurants?

November 11, 2025

The luxury of having no time

Most of us say we need more time but what if the opposite was true? What if less time helped us move forward?

November 4, 2025

A selfish act?

Can the selfish act of making art become an act of generosity? What happens to others who come across the work we make for ourselves?

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