July 29, 2025

Out beyond the market

Wouldn’t golf be easier if we just picked up the little white ball, walked 400 yards and dropped it in the hole without hitting it with small sticks? Wouldn’t tennis be easier without a net in the middle? Why run an ultra-marathon when you could just walk or drive from A to B? Why spend years learning to play piano when you could just type a prompt and generate piano music at the click of a button? Why spend 9 months of my life making a graphic novel that no one will publish or anyone but a few people in my inner circle will ever read?

Maybe because ‘efficiency’ doesn’t always matter. Maybe because it’s fun. We have, as a species, for a very long time voluntarily attempted to overcome unnecessary obstacles (as Bernard Suits so eloquently put it).

In a market context, inefficiency is to be removed at all costs. They reward cheaper & faster. In a market, unnecessary obstacles are a problem to be solved. In a market, there is no tennis, or golf, or piano playing, and ultra-marathons have no value.

If we want evidence of the universality of our love for voluntarily overcoming unnecessary obstacles, we need only look to amateur play in every country and place on earth – the local sports clubs, chess clubs, board games clubs, music groups and yes, even artists.

Out beyond the market, we are happy. We play.

Other observations
March 24, 2026

I have to work today

What if, on the days we don’t feel like making art, we do anyway? In the same way that we show up to our day jobs when we don’t fee like it?

March 17, 2026

Scared of progress

The problem with progress is that we’re likely to learn that we’re either not good enough or not ambitious enough. But maybe there’s no other way?

March 3, 2026

The ancestors are speaking

What might we be able to tell ourselves and listen for in order to provoke more positive energy and action in our art practice?

February 24, 2026

Can I do this?

Where does the motivation for beginning mark making come from? Why would I even try in the first place?

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