For professional athletes, to be ‘machine-like’ is a good thing, a compliment. To return a perfect serve. To hit every green in regulation. To score 100% of penalty attempts. Those at the top of their game are machines – an almost robotic consistency with incredible accuracy. Perfect.But, no one ever calls an artist a machine.
There’s probably a reason for that.
Is there value in being consistent & predictable? Is there value in the opposite?
What if we chose to build our own neural networks instead of the networks of enormous and extractive software companies?
Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?
How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?
Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?
