August 15, 2023

Crunchy or Smooth

Some people prefer crunchy peanut butter, other people prefer smooth. It’s not that one is better than the other, they’re just different. And, no matter how compelling-a-case I could put together for why crunchy is better, I will never win over devotees of the smooth variety.

Same goes for art. While some types/styles of art may appeal to a bigger audience than others, there will always be a smaller audience for a type of art – some like crunchy, some like smooth.

So, when we’re judging ourselves and our work based on quantitative metrics like how many sales, how many followers, how many likes, and so on, we’re looking at the wrong metrics. If you’re trying to sell smooth peanut butter to crunchy fanatics (and no one is buying it), it easy to think your smooth recipe sucks rather than what’s really going on, you just haven’t found your people, yet.

Other observations
June 2, 2026

The Usual

Is there value in being consistent & predictable? Is there value in the opposite?

May 19, 2026

It came outta nowhere

Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?

May 12, 2026

Lists work

How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?

May 5, 2026

Quentin Dupieux makes films

Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?

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