July 7, 2020

What’s in a name?

The problem with the internet browser is that it’s exactly that, a browser. We can spend hours browsing, losing days of our life whilst not finishing anything.

What if the browser was called a do-er? Would it change how we use it? What else would we do differently if we gave things another name? What happens to your work if you begin calling yourself an artist, instead of a hobbyist. Or an inventor instead of a dreamer. Language shapes the way we interact with the world, so now I’m going to close my browser, and re-open it as a do-er, just to see what happens.

Other observations
June 2, 2026

The Usual

Is there value in being consistent & predictable? Is there value in the opposite?

May 19, 2026

It came outta nowhere

Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?

May 12, 2026

Lists work

How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?

May 5, 2026

Quentin Dupieux makes films

Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?

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