December 9, 2025

Which idea next?

Like many creators I know, I have huge backlog of ideas that I could progress. Some are stories, some are single images, some are ideas for plays, graphic novels, movies, picture books. Deciding which one to make next is difficult. Every idea will have its pros and cons, its risks and rewards. Trying to weigh those up, however, is a minefield because often those pros and cons are not comparable to one another. For example, one idea might further my dialogue writing skills, another might further my visual storytelling and pacing skills.

So, when those comparisons fail, I’ve tried reaching for other ways to assess the worth of an idea, “What are the chances an audience will like this?” That audience may be a publisher, or a mass of people on the internet. I’ve caught myself more than once saying, “this project will more likely lead to a book contract, so I’ll focus on it”.

But, the problem with trying to predict another’s reaction is that it’s much more difficult than assessing the benefit of an idea to one’s self. For example, I know that Idea A will further my dialogue writing skills, and I know that Idea B will further my visual storytelling skills. But will an audience prefer Idea A over Idea B? Who’s the audience, anyway? Maybe each idea will satisfy or dissatisfy a different group of people?

With such a finite time on Earth, it’s easy to get caught up in trying to optimise the way we spend it: for the ‘right idea’. But, perhaps the right idea isn’t the one that an audience will prefer and not even for the skills we might develop. Perhaps it’s about the one that will move us one step closer to meeting the person that we want to become.

Other observations
December 2, 2025

Making a map of dead ends

If we can more easily see the paths we shouldn’t follow, does that make finding the correct one easier?

November 25, 2025

Paying the bills

No matter which way you dice the onion, there’s no escaping the need for money to live. So how might art factor into that?

November 18, 2025

Just feed me

If more choice for a consumer is better, then why do chef’s banquets and ‘just feed me’ options exist in restaurants?

November 11, 2025

The luxury of having no time

Most of us say we need more time but what if the opposite was true? What if less time helped us move forward?

November 4, 2025

A selfish act?

Can the selfish act of making art become an act of generosity? What happens to others who come across the work we make for ourselves?

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