March 11, 2025

Bringing 5 minutes to life

It’s easy to kill 5 minutes – pick up a phone and start scrolling. Before you know it, the time has passed – thoroughly dead. But what if, instead of killing those 5 minutes, we put down our devices and brought that 5 minutes to life.

Other observations
June 2, 2026

The Usual

Is there value in being consistent & predictable? Is there value in the opposite?

May 19, 2026

It came outta nowhere

Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?

May 12, 2026

Lists work

How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?

May 5, 2026

Quentin Dupieux makes films

Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?

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