As I write this, the Australian Open Tennis Tournament has begun in Melbourne. And, every year, at about this time, I walk past the local tennis court and notice something vastly different to normal times – there are far more people playing tennis.
Maybe it’s because we watch the pro’s and think – I could do that? Well, maybe not “that”, but that tennis seems enjoyable to play? Maybe it’s because we see the crowds and think – wow, there are a lot of people who enjoy watching or playing tennis; maybe I could be one of those people?
Whatever the reason, it got me thinking – if being more aware of tennis through the extended media coverage it gets, can influence people to give it a go, what might art need to encourage people to make more of it?