April 26, 2022

Known unknowns

Back when I started my design career, I thought everyone else was wrong and I was right. Then, after a few years in the job (and frustrated about why people weren’t seeing things my way), I realised that I was the one who didn’t know anything, and that I had a lot to learn. I was lucky to have been surrounded by supportive, giving, and experienced designers who taught me how to be a better one, and also showed me the multi-dimensional aspect of what it really meant to be a designer. Now, 15 years later, I’m the one who knows a few things about design, so my role is to teach (even though I’m still learning new things everyday).

And now, in storytelling, I’m back to being a junior. But this time is different because now I know that I don’t know, and that’s liberating. Now, instead of being frustrated about why people just aren’t doing things my way, I enter into everything with curiosity. I’m a sponge for information. I know that, from my experience as a designer, seeking out people who have gone and done it before me will help. It’ll prove to me, rather quickly, that what I think I know is wrong, and that they’ve got different (and often better) ways to approach the craft. In the end, it’s really just about being the best storyteller I can be, and I’ve got a lot to learn, the difference is, this time around, I know it.

Other observations
June 2, 2026

The Usual

Is there value in being consistent & predictable? Is there value in the opposite?

May 19, 2026

It came outta nowhere

Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?

May 12, 2026

Lists work

How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?

May 5, 2026

Quentin Dupieux makes films

Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?

View all