Everyone will tell you to grow your audience. Focus on subscribers. Get bigger. Increase market share. Be for everybody. Be liked. Be loved.
But nothing gives me more pleasure these days than when I notice someone unsubscribe from my email list. Why? Because it means I’m not for everyone. It means I’m forming a point of view. A strong opinion. I’m picking a side. A side that’s not for everyone. It’s exactly what art is supposed to do.