July 9, 2019

What am i doing differently?

Let’s face it, these days, it’s easy to be the same. To conform. To take a nice, comfy seat high up on the bell curve of what’s ‘on trend’. If I want to buy some new clothes, it’s easy for me to pull up a Pinterest board and see, in an instant, what the world is wearing. If I want to plan a picture-perfect wedding, the same is true. But, if we’re all looking at the same thing, reading the same information, looking at the same style, then we’re probably, eventually, going to think the same. If we’re thinking the same, we’re probably going to create the same things. That’s boring.

To think differently, we need to act differently. We need to ask ourselves, what am I doing differently to everyone else? If people are no longer letting boredom into their life, if they aren’t staring out the window, if they’re all listening to podcasts while they’re doing passive activities like cooking or vacuuming, if passive activities are now ‘wasting time’, and a thing to be avoided, then maybe I’ll ‘waste’ some time. Maybe I’ll stare out of a window for a while. Maybe I’ll shut off the incessant sound of podcasts in my ears. Maybe I’ll do exactly that, and see what happens.

Other observations
June 2, 2026

The Usual

Is there value in being consistent & predictable? Is there value in the opposite?

May 19, 2026

It came outta nowhere

Could thinking of ourselves as a characters in an unwritten movie help us process good and bad surprises and make the movie more interesting?

May 12, 2026

Lists work

How do I organise, prioritise and complete the life shrapnel that gets in the way of making more significant work? Can an empty square help?

May 5, 2026

Quentin Dupieux makes films

Why bother making a weird idea that’s really difficult to make if it won’t make you money, find an audience?

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